Oct 7, 2012 12:00pm PDT
boring. boring. [ jack ] after lauren broke up with me, i went to the citi private pass page and decided to be...not boring. that's how i met marilyn... giada... really good. yes! [ jack ] ...and alicia. ♪ this girl is on fire [ male announcer ] use any citi card to get the benefits of private pass. more concerts, more events, more experiences. [ jack ] hey, who's boring now? [ male announcer ] get more access with the citi card. [ crowd cheering, mouse clicks ] >>. >> john: political parties spend millions trying to persuade to you vote for their candidate but a wnru is more to it than just convincing you. first, it's whether you are worth convincing. >> the art of politics is to target those people who are with you at the beginning and leave them alone until they voted. target those that are against you and focus everything you can on those that are persuadable. >> john: that is about 10-20%. >> it's about down to 10%. so the art of defining 10% is key. >> john: nobody does that is better than karl rove. he calls it microtargeting and that was credited with winning the 2004 election.